We turn concepts
into connections.

faktor is a business development consultancy. We help companies find their market, their partners and their next stage of growth.

Business developmentCommunicationConsultingBranded content

The question we start with

What changes when the right concept meets the right connection?

We work with founders and leadership teams on the plan, the partners and the first 180 days in a new market. Then we stay for the part where it has to work.

What we do

Three disciplines, one team.

01
Business development
From the first market study to the first 180 days in market.
- Market entryMarket study, entry plan, partner and regulator map
- Partnerships and distributionFinding partners, structuring deals, setting up channels
- Sales strategyPipeline design, pricing, sales playbook
- Go-to-market launchThe first 180 days in market
02
Communication
How the business is positioned, what it says and where people meet it.
- Positioning and messagingWhat you stand for, said clearly and the same way everywhere
- Branded content ecosystemBrand identity, content and special projects that work as one system
- User channelsDigital channels, product roadmap and UI/UX
03
Consulting
Clear, practical answers for founders and leadership teams.
- Commercial diagnosticWhere growth is stuck and why
- Growth advisoryOngoing monthly support for founders and leadership teams
- Problem solvingOne defined business problem, a clear answer and next steps
- Idea validationTesting an idea with real customers and numbers before you invest
Co-buildsWith partners, from concept to launch

See all services: Start, Solve, Scale

The idea

Concept to Connection.

01 · Concept

Every business starts as a solid mass.

An idea, a product, a market you want to reach. It has weight, but no direction yet.

02 · The cut

The work is the precise cut.

We take away what doesn't serve the goal: the wrong partners, the wrong channels, the wrong timing. What's left is the plan.

03 · The connection point

Where two cuts meet, the business connects.

The moment a business reaches the people, partners and market it needs. That point is what we build towards.

The k-factor

The k-factor is the multiplier faktor adds to every business it works with.

The founder

Hossam Alrayes

faktor is built on its founder's sixteen years in the market: go-to-market strategy, marketing, sales, media production and BTL activations, for brands across Egypt and the GCC.

Experience

16+

years of go-to-market work

Sectors

FMCGF&BTelecomAutomotiveTechnology

Markets

EgyptThe GCC

Crafts

GTM strategyMarketingSalesMedia productionBTL activations

Contact

Bring us the concept. We'll find the connection.

Services

Start. Solve. Scale.

Wherever the business is today, there is a clear place to begin. Pick the stage that sounds like you, or start a conversation and we will find it together.

01 · Start

Start.

For new ideas and new markets.

Before you spend, we make sure the idea, the model and the market are right.

1.1

Idea validation

We test the idea with real customers and real numbers before you invest in it.

You getGo, change or stop, with the evidence

1.2

Business model and plan

How the business makes money, what it costs to run and the plan to get there.

You getA plan you can run the company from

1.3

Market entry

A market study, an entry plan and a map of the partners and regulators you need.

You getEntry plan and partner map

1.4

Positioning and brand

What you stand for, who it is for and how you say it. Every message is built on this.

You getPositioning, brand platform and messaging

02 · Solve

Solve.

For businesses where growth is stuck.

We find what is holding the business back and fix it with your team.

2.1

Commercial diagnostic

We look at the numbers, the offer, the team and the market to find where growth is stuck and why.

You getDiagnostic report and ranked fixes

2.2

Problem solving

One defined business problem, worked through with your team until there is a clear answer.

You getThe answer and an action plan

2.3

Sales strategy

Pricing, pipeline design and a sales playbook your team can run every day.

You getPricing model, pipeline and playbook

2.4

Repositioning

When the market has moved and the message has not, we reset the position and the story.

You getA new position and story

03 · Scale

Scale.

For businesses ready to grow.

We take what works further: into the market, through partners and into the sales team.

3.1

Go-to-market launch

The first 180 days in market, planned and run with you, with clear targets and weekly reviews.

You get180-day launch plan and weekly reviews

3.2

Partnerships and distribution

Finding the right partners, structuring the deals and opening the channels that carry your product further.

You getPartner shortlist, deal terms, live channels

3.3

Sales enablement

The materials, training and tools your sales team uses every day.

You getSales kit and team training

3.4

Growth advisory

Ongoing monthly support for founders and leadership teams: a regular review, a clear agenda and a partner to think with.

You getMonthly reviews and on-call support

BCE

Branded Content Ecosystem

One connected system for your brand's content. Instead of separate posts, ads and campaigns that each start from zero, everything works together: one story, told in the right format, on the right channel, at the right time.

Brand and story

The identity, the tone and the one story everything else grows from.

Content

Formats, series and production people choose to watch, not scroll past.

Channels

Which channels to build, in what order, and how each one feeds the others.

Activations and special projects

Launches, events and one-off formats that put the brand in front of people.

Measure

What is working, what to cut and what to do more of, reviewed on a fixed rhythm.

How it works

01
Map
We map the brand, the audience and every channel you have today, and find the gaps.
02
Build
We design the system: the story, the formats, the channel plan and the calendar.
03
Run
We produce, publish and measure with your team, and adjust every month.

Not sure where you are? That is where we start.

Start a conversation